Nokia TD general manager： The best of the market first

Recently, work by the SAN Technology Forum jointly held by TD TD-SCDMA manufacturers held high-level series of interviews, Sina Technology Forum specifically invites the Secretary-General Dr. Wang Jing TD as the host of this series of interviews, vice president of Nokia, Nokia TD -SCDMA general manager Heikki Koivu interviewed.



Guest Introduction



Heikki Koivu, vice president of Nokia, Nokia TD-SCDMA general manager, from November 2009 onwards, Heikki Koivu, began the head of the Nokia's TD-SCDMA business.



Mr. Heikki Koivu added the Nokia team for 13 years, during which he held a number of different positions, including Nokia mobile devices and network services product management, marketing, business development and integrated management. Since 1995, Koivu began Mr related business in mobile phones. Nokia in leading TD-SCDMA business before, Koivu is responsible for Nokia's Entry Business (Nokia entry-level mobile devices). At present, because the working relationship, Koivu work in Beijing, Mr., respectively, before also in Denmark, Germany and Finland have worked.



Mr. Heikki Koivu University of Oulu, Finland Master of Industrial Engineering and Management.



The following interview with Record:



Nokia's business development efforts to promote TD



Wang Jing: Good morning, Koivu President, is pleased by the TD and SAN Technology Forum organized by TD senior interview with you, Thank you for accepting this interview invite! TD and SAN Technology Forum jointly organized a high-level interview, this interview can be said that one of the most important interview series. The high-level interview series has been held three years, there have been nearly 20 executives from different companies were interviewed, and has millions of readers. All along, the TD-SCDMA in the supply chain are highly concerned about the Nokia, years ago, and TD-SCDMA license issued, we all want to join Nokia and other companies from China Mobile's TD-SCDMA formed super supply chain. On behalf of Nokia to your views on this, I think many people are very concerned about, this is very important for the TD.



Heikki Koivu: people want to hear from Nokia on TD's point of view, this is very good.



Wang Jing: TD-SCDMA into commercial applications for over a year, we have equipment, network operations, coverage optimization, or the content and applications have made great progress, but the terminal and the chip set is always the weak link. China does not lack in the terminal manufacturer, we have many domestic manufacturers, but the TD-SCDMA WCDMA and CDMA2000 to truly become a competitor, still need to line terminal suppliers to provide more support to ensure the success of TD-SCDMA. Over the years, we have been looking forward to GSM and WCDMA, as the largest global supplier of Nokia to enter the field of TD-SCDMA terminal manufacturers. We have contacted a number of years with Nokia, I think China Mobile has always hope you can join the TD-SCDMA.



About 2 months ago, we met in the same building, I informed you released the first TD-SCDMA mobile terminal system, which is regarded as the best TD-SCDMA handsets, which for us is great encouragement. Now, I hope you via the Internet and telecom surplus on Nokia's strategy, planning, team and future TD-SCDMA and TD-LTE's plan to introduce our users to do more. I know you've been in China for some time, if you can tell us why you personally come to China, what is your mission?



Heikki Koivu: First of all, I sincerely thank you for providing this opportunity for discussion. I have stayed in the Nokia for a long time, about 13 years. During this period I have served in the main business units of Nokia had a lot of different positions. I am here today, the most important reason is perhaps the leading TD in the business before I was responsible for Entry Business (Nokia entry-phone devices). Clearly, Nokia, China is a very important market, we conducted in Beijing, a lot of research and development. Recently in 2034 I have been frequent in China, by all possible means, I gradually more and more understanding of China and the market in this country, and then last year I had the opportunity to become responsible for TD-SCDMA business people.



I am here for two reasons, one of which obviously I would have been to China before, that I can more easily understand Nokia's opportunities and challenges in China. Another reason is that, TD-SCDMA as a technology and business, its commercial operation is still quite new, there are many opportunities for development. Create new things and rapid growth it is a very exciting thing, because you address how to develop and how to do things the outstanding issues. Because these two reasons, my own background, over the years to come to China frequently, in a mature business such as GSM and gained a lot of accumulated experience, I have the opportunity to engage in very good prospects for rapid growth and new business. If you combine these two reasons, not difficult to understand why I came to China, concerned about the TD-SCDMA and learn about the development of 3G in China.



Wang Jing: You believe that prospects for TD-SCDMA it?



Heikki Koivu: Yes, of course.



Wang Jing: This is your personal view or the view of Nokia?



Heikki Koivu: I think I am, and Nokia are so sure. Look at what is happening it is easy to understand, as a new technology, it faces the challenge is obvious, but now entered into the mature TD. Another look at the development of WCDMA 3G technology will know that TD is going through many stages of their similar, we can gain much from the WCDMA experience. Look at who is involved in this business and the eco-system: there is such a big China Mobile operators have hardware and chip manufacturers, with equipment suppliers, have immediately put to use the application can store. Nearly completed the entire ecosystem, if compare WCDMA, TD will know that the accelerated development of the future is a natural thing.



Jing: I can say that Nokia has to wait so long to make the final decision is to wait for the TD-SCDMA ecosystem maturity? This is your investment to judge whether the technology standards?



Heikki Koivu: This is not accurate. First of all, usually to see a real commercial market, we will begin commercial operations and to provide commercial products, it is only natural. Secondly, we have the technology on the TD-SCDMA track for a long time, and put into very early. We also changed our strategy in this regard and the ultimate goal. Now, with Nokia last year (2009) introduced (TD-SCDMA's) first product, and our progress. Now how the operation of the policy direction is right, we move forward very quickly. As you said, two months ago, when we meet Nokia introduced the first product, after two months we have introduced two additional products, so we issued a total of three products, two months we have made Model tripled, from which you can see that our rate of progress.



Ching: Yes, many people are surprised at the speed of Nokia's product launch. So far, you have released three products, you are not just idle bystanders China's development, can so quickly launch these products, you must have done a lot of basic research and development work. Once you make a follow up the production of business decisions, you can quickly launch several products. In the field of TD-SCDMA, the majority of multinational companies that do so well! On your own terms, you are only responsible for R & D section, or business unit is also responsible for the work?



Heikki Koivu: I was responsible for operations.



Wang Jing: Can you tell us about the TD-SCDMA business how many staff do you have?



Heikki Koivu: We have hundreds of people doing full-scale operation. This is not only by the number of people directly in the TD-SCDMA aspects of the work of the issue, but also the extent to which we can integrate and make full use of existing platforms and resources for corporate capacity. For example, we are introduced to all TD products are based on Saipan (hereinafter referred to as "Symbian") platform and other technology products, we also used this platform. We do not need specially developed for the TD-SCDMA platform, the company also has been applied to other aspects of the TD-SCDMA. In this sense, we have a very large investment in R & D network and can be used for TD-SCDMA.



MM-Ovi cooperation 1 +1> 2



Wang Jing: You have a very strong Nokia technical background, has been doing business and research and development GSM, WCDMA also done the main focus of this Nokia related work on WCDMA and TD-SCDMA has in-depth observation, do you think TD -SCDMA supply chain, in what areas most need to make improvements to ensure its competitiveness in the Chinese market?



Heikki Koivu I think the key issue is the richness of the ecosystem, which encompasses many elements. For services to Chinese consumers and application developers, how to make applications and services can be used by consumers, a few months ago we launched a cooperation with China Mobile and Mobile Market Ovi-store application of the combination of shops, in fact through cooperation will we put together two application store. Secondly, if we look at technology suppliers such as chip suppliers, they will know that they provide their own technology and products certainly are further developed. We know that China Mobile is still in improving network coverage, more and more devices into applications. I think all areas need further development, all aspects of the need for more progress to make TD-SCDMA ecosystem, and business success, we all wish it every success.



Wang Jing: So far, Nokia is already convinced that TD-SCDMA terminal manufacturers has been no significant technical obstacles?



Heikki Koivu: me do not see any major obstacles. I think that, like other businesses, we need to improve on the technology, it becomes more competitive, smaller, lower cost, the service more attractive and so on. I see the same with the usual business challenges, not obstacles to block their development.



Wang Jing: This is from a major terminal vendors were certainly very important, because there are still many people believe that TD-SCDMA has a number of inherent technical problems, so that TD-SCDMA mobile phones in the stability, performance, energy consumption as WCDMA . But I have heard from your point of view here is that all these problems can be solved, basically there is no substantive issues in this regard is simply a number of operational configuration, operations, content, services and other issues. It may be that you and China Mobile in Nokia Ovi reasons for cooperation. You more information on this situation? China Mobile with mobile application store (Mobile Market), and the Apple Store like it. Nokia Ovi system now, China Mobile is promoting its OMS and Nokia Symbian OS, Android, and also Windows Mobile (hereafter referred to as "WM"). How do you will combine Ovi and Mobile Market? How do business in the TD-SCDMA into the Symbian smartphone strategy?



Heikki Koivu: First, for China Mobile and Ovi cooperation with the Mobile Market, which is a new level with the cooperation of China Mobile. Also, because behind us we can both benefit. Application of these two stores is different; how to get into stores, how to allow customers access to applications are different. Now, if the two together, we will be able to get the most opportunities. We provide different access method stores provide a full wealth of available applications. Through cooperation, we can optimize the system works. This is a 1 +1> 2, the results, we can get more business opportunities.



Wang Jing: Ovi application stores the number of species?



Heikki Koivu: Every day, 1.5 million downloads.



Wang Jing: How long has it operating?



Heikki Koivu: Ovi store has gone through several versions, the current version began operating from the spring of 2009.



Jing: I see there are different branches of Ovi, Ovi-Maps, Come With Music, Ovi-Store so. The platform you already have a good structure. Mobile Market is also at an early stage, a total of around 1,000 applications, and has been in operation for some time compared to Apple Store, if the Ovi-store and Mobile Market applications together, more abundant.



Heikki Koivu: Overall, a very large opportunity, as I said, an important reason for using the 3G and 3G the key value is obtained through new services for mobile devices and new applications. Why use 3G? Because 3G allows users access to previously impossible to experience. It can seize the opportunity that will determine whether the full 3G technology into a great key. We need to be attractive for people to provide sufficient reasons to use 3G. The industrial ecosystem would all like different ways people use their mobile devices.



Wang Jing: Can you be a current overall assessment of Symbian, its current situation, the global number of terminals, mobile phones, smart phones based on Symbian, and other systems such as Symbian Andriod and WM compared to the overall situation?



Heikki Koivu: Symbian is the most widely used smartphone platform, that is its greatest strength. Secondly, from the industrial point of view of ecological systems, will find the number, coverage and installation of the platform base is a fundamental driver of development. The current situation is already around the world to use Symbian and continuously cover a wider range of people. We can not afford the people who used to provide real smart phone experience, this is the real key to the Symbian smartphones strategic turning point, people really can be used anywhere, and lower cost, people can get real smart phone experience. If you look from the TD-SCDMA, from Symbian to be an excellent starting point, we can really make full use of available technologies used around the world and content. A few weeks ago we launched the first Symbian ^ 3 products from Symbian ^ 3 to the Symbian ^ 4 Development of UI (user interface and user experience) the evolution of products. In addition, we have introduced the free navigation, free music Ovi service, this is the first of a new smart phone to use, all of which combine to improve the user experience to a new level.



Wang Jing: user experience has always been able to determine whether the mobile network in China to attract users to the most important factor. For TD-SCDMA, we are facing from the iPhone and other OS challenges. For Symbian, based on Symbian's TD-SCDMA mobile phone after the release of competitive enough if you have confidence, compared with the iPhone and WM, we will be the benchmark for Symbian phones?



Heikki Koivu: I am very confident that if a platform to introduce our global coverage, to take UI Symbian ^ 3 and the development of Symbian ^ 4 steps, I believe we walk in the right direction. The key Chinese market there are not many high-end or low-end products, the key is its size. This is a huge market, there are many people to buy different price, different types of terminal equipment, the problem is how to cater to this huge market demand and to seize this great opportunity. In this regard, we have done over the years we have been very successful. You can look at our first quarter results, in the quarter, Nokia's smart phone shipments have increased, market share increases. This explains the advantages of the Chinese market, the key issue is the scale, and is able to provide different types of consumer products and different prices. This is the secret of success in China.



Wang Jing: This is the TD Technology Forum has been moved to the government and the recommendations provided. Basically, we will not limit the TD-SCDMA smart phones using only one kind of operating system. OPhone is not only based on OMS in the OS, at least we have to use OMS is not the only mobile operating system. We also from many terminal vendors receive feedback, they want to broaden the choice of operating system, TD-SCDMA area. Nokia's Symbian platform as a developer, the production of TD-SCDMA based on Symbian phones will be a very good try, this will also increase the TD-SCDMA mobile phones and smart choice.



Heikki Koivu: very right. If you look at smart phones from the market in general, can clearly see the huge, growing market opportunities. Competition is natural and healthy. It is clear that many companies competing in the same market, offering different products, we have completely no comments, and welcome this competition. This is normal business, a sign of health.



Wang Jing: You also announced late last year with the ST-Ericsson chipset solutions in cooperation, they will be your smart phones based on Symbian chipset solution, can you point to us the relevant information?



Heikki Koivu: As you mentioned, we announced with the ST-Ericsson to cooperate and use their chipsets to develop TD-SCDMA mobile phones. The key issue is that our advanced technology development cooperation, we will in the future to introduce more types of products. Such cooperation is not exclusive, we not only cooperate with the ST-Ericsson, but also TD-SCDMA industry to cooperate in many other suppliers, but the ST-Ericsson is the TD-SCDMA technology in a major partner.



Wang Jing: T3G (Note: ST-Ericsson subsidiary companies) is also a member of TD Technology Forum, we are very familiar with this company. Compared with other suppliers, T3G chipset solution in terms of performance, maturity, relatively stable areas. I think you made a good choice.



Nokia TD Strategy: the market first



Wang Jing: TD-SCDMA market in China, elsewhere in the world has scattered small-scale development, but I think the main market or in China. China Mobile is now vigorously promoting the development of TD-LTE, I think the TD-LTE will be the final out of China, competition in global markets solutions for Nokia, I think this opens a very good future, in TD-LTE 方面 you What kind of strategy? On TD-LTE you how to see the future?



Heikki Koivu: in answer to your question, we need to recognize that LTE is still at a very early stage of development, had not reached as we are discussing today, TD-SCDMA as a huge volume of business stage. Our current focus remains on TD-SCDMA, I believe the application of TD-SCDMA will be a long time. For LTE, from the LTE FDD and TD-LTE technology standard into the day, we started tracking them on how to mature technology. Other countries outside China have been allocated for the TD-LTE frequency bands, it is clear the future of this technology will not only be in China, but also in other places. In this sense, it would be a global technology. It is definitely a great value opportunity.



Wang Jing: Do you participate in the current organization of the Department of Industry and China TD-LTE test work?



Heikki Koivu: network test always is the first step; we are working with Nokia Siemens (hereinafter referred to as "NSN") network, network testing, while also working with NSN to discuss how to use them in Hangzhou, TD-LTE Laboratory, to test our products.



Wang Jing: NSN in the TD-LTE equipment side has done a lot of work, so partners can guarantee to provide you with competitive solutions.



The last important topic, our readers may be wondering what some of the Nokia 2010, specific plans, you will be introduced in 2010 the number of mobile phones? Many companies have already announced their plans for 2010, in no cases involving commercial secrets, can you give our readers some suggestions?



Heikki Koivu: Sorry, we will launch new products only when talking about it, I can not disclose in advance. We will announce when the right time, and now we have the 6788i, the new C5 and X5, they are based on Symbian smartphones.



Wang Jing: The three phone what price range?



Heikki Koivu: because of the subsidies, it is difficult that their retail prices. But I can say, C5 will be the price of our products down to a lower level, this phone is clearly in our portfolio a lowest current price.



Wang Jing: Users now on the market price of smart phones, and are not satisfied, for example I am using Ophone. Nearly 5,000 yuan each, too expensive. It is cheaper than iPhone.



Heikki Koivu: given our TD-SCDMA technology in the operation stage of the process, and now equipment and network facilities, stability, and many of these factors have been resolved and the cost of technology, TD-SCDMA product model such as those available things we are working hard. Nokia is committed to providing Chinese consumers with different prices, high quality TD-SCDMA mobile phones, and allow more consumers the ability to use our mobile phones. .



Wang Jing: Do you produce only a smart phone? Or also produce low-end feature phones, or in the end?



Heikki Koivu: Our strategy is simple, is to become the first TD-SCDMA market, specifically, we have a very wide range of products and product prices, different prices for different users of different mobile phone models.



Wang Jing: Very good. We know that other vendors are very specific future product plans, although you did not disclose the contents of this section, but you have told us that Nokia is to become the first market of this strategy, we expect the market will introduce more products and stimulate the growth of the number of users.



Heikki Koivu: This is the direction of our efforts Nokia's market position in China, the influence of the Nokia brand and our solid partnership is the cornerstone of our goals.



Wang Jing: Thank you for bringing us this wonderful conversation. Also, welcome to Forum Nokia members to become members of TD technology. I think, with the launch of Nokia phones and more aspects of TD-SCDMA's contribution, on the TD-SCDMA is the most important thing is to be more open, not to look beyond the local suppliers, because it is a international standards. TD-LTE If you want to be a promising technology, will require a first-rate suppliers. Thanks!



Heikki Koivu: Thank you!



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