Audi Q5 priced below A4L

perhaps from the global luxury vehicle market, sales, influence, as measured by less than Audi, BMW, Mercedes and more appealing, but in the Chinese market, Audi is the undisputed sales of big brother. Many people attributed the success of Audi's official car for a deep impression on the image, but in my opinion, this is not the main reason for its success, than BMW, Mercedes-Benz make better work, better understanding of Chinese consumers have greater cost advantage is to dominate the Chinese market Audi determinants.

new A4 transfiguration A4L, can be said to Audi in the Chinese market is another classic example. Figured out the psychology of Chinese consumers for grandiose, understand the Camry 2.4L model of the total sales of nearly 75% of the data, the introduction of Audi boldly A4L, to seize the high-end public mid-size car market. In 2008, Camry sales of more than 114,000 2.4L, 2.4L Accord reached 86,000, the new sounds of nature, even non-mainstream models, the 2.5L model also handed over more than 46,000 transcripts. If the price of 25 to 30 million A4L 1.8T FSI models from the Camry, Accord, Teana hands got all 20% of sales, enough to realize that it doubled sales. In the BMW 3 Series, Mercedes-Benz C-class stubborn loyalty to tradition, the month when the sales efforts of 2000, Audi consumers in China through a change to please, easily completed the sales surge.

Audi's 2.0T FSI Octavia 1.8TFSI launch and belong to the same EA888 series, just tuned and visit different

A4L of selling not only to the new Audi sales in China have been substantially growth, more importantly, it can largely reduce the cost of Q5 cycling. A4L from the same platform with the Q5, with a lot of common parts. In addition to the chassis, four-wheel drive system and A4L common foreign, Q5 models 2.0TFSI the main engine is equipped with Volkswagen Group can achieve more car sharing. A4L the 2.0T engine tuning although the 2.0T with MAGOTAN be different, but they actually come to the same series, and the speed Teng, Octavia 1.8T FSI engine models such as belong to the EA888 series, but adjusted and stroke are slightly different. 7-speed dual-clutch gearbox is one of Q5 selling point, with the engine plant in Dalian start, I believe that this transmission will be made soon realized. Although it is called, the Audi's dual-clutch gearbox called S tronic, the public called DSG, but from a technical point of view, the gap between them is not great. Share a large number of parts, it is taken for granted.




Audi Q5 3.2FSI the U.S. market price of only 25 million, how much it will sell to the Chinese people? A4 3.2FSI-wheel-drive price 40,400 U.S. dollars, higher than the Q5 3.2FSI made a large number of core components and multi-car sharing, has largely reduced the cycle of domestic Q5 costs, RMB appreciation and the low price of the original Q5 also is the pricing of its capability to FAW-Volkswagen. In the U.S. market, Q5 3.2FSI models sold for just 37,200 U.S. dollars, equivalent to RMB 252,000 yuan, however, than the same model for the A4 3.2FSI (Price 40,400 U.S. dollars) less 8%. To domestic long version A4L 3.2FSI quattro flagship 538,800 yuan for the benchmark price projections, future prices of domestic Q5 3.2FSI model is no reason why more than 500,000 yuan. Engine and other vehicle MAGOTAN shared Q5 2.0T model is easy to price control in less than 400,000 yuan. A4L 2.0T standard price of only 298,800 yuan, will be the same configuration if the level of Q5 2.0T starting price set at 350,000 yuan You must not surprising, because, according to the U.S. market price is lower than the same configuration level Q5 pricing rules projections A4L , four-wheel drive the Q5 2.0T standard should not be higher than the selling price is 350,000 yuan.

Q5's 3.2FSI engine no strangers to domestic consumers, before there was such a displacement models A6L, only 09 models being introduced are made out of

sold 350,000 yuan Audi Q5 for the BMW X3, Mercedes-Benz GLK, Volvo XC60, this is by no means good news. Because all of the direct import method, so that the three competing models is still at a high price. X3 xDrive25i to 578,000 yuan, GLK300 to 598,000 yuan, the XC60 T6 not yet listed the estimated price is also more than 500,000 yuan. While BMW, Mercedes-Benz brand image has some advantages, Volvo safety has a good reputation, but the price difference of more than 150,000 yuan, on those worth less than 60 million who is not a mid-sized SUV decimal, 25% cheaper than the rival price, the Audi Q5 enough to win the sales battle.

than the price advantage Gengrang no BMW, Mercedes-Benz headache is the face of the Audi Q5's low price strategy, they are almost to be naked. Because in their internal, BMW, Mercedes-Benz brand cars can not have low-end models with common platform and core components, leading to BMW, Mercedes-Benz Audi cycling cost is higher than. Q5 such as the engine and step Tang, Teng, and other civilian vehicle speed from a series, or even share the good, for BMW, Mercedes-Benz, it can only remain a dream. After entering the Chinese market, as domestic sales of BMW and Mercedes can not reach the level of FAW-Volkswagen, it is destined for three brand in the domestic cost component supply gap.



the competitiveness of domestic Q5 can also just beat the old rivals almost to be naked, to seize the Toyota RAV, Honda CR-V high-end new car market share even more significant increase in its sales as an important weight. A4L ready to seize from Camry, Accord move market share perspective, sales of Audi brand image and between the firm had chosen the latter, do not care about brand image in advance overdraft. Since A4L mid-size car from the sports official mid-size car to grab the edge of Accord, Camry market, then why not make some adjustments Q5 from the CR-V, RAV4 hands Qiangdian share it? If the Q5 will be Audi's low competitiveness of the absolute lack it, then it can lose the four-wheel drive system, the idea of holding the two drive version of Q5 and to set the price at 300,000 yuan or so, anyway, as a city-based SUV, AWD system used the opportunity not many, nor was it to go off-road driving. In 2008, sold 80 000 new CR-V, there are more than 55,000 is 2.4L model, which increases mentioned in this car there are also many people who naturally. If the Audi Q5 launch price of 300,000 yuan in two drive standard, I believe that some people will choose them more face-saving "four laps."

a brand can be successful in the market, not only determined by its quality are excellent, will depend on whether it is a real understanding of consumer needs, whether it can build cars to meet their tastes. Not mature in China, how to meet the sometimes stubborn to please the consumer than to provide the best product more effective. A4L launch, seen a Chinese in the end of the Audi, Q5 will face to meet the needs of Chinese consumers released two drive version of it? I think it might, after all, launch vehicles with a reduced development costs are much lower than the longer wheelbase. As for the domestic market, the future performance of Q5, the author is very optimistic, than the BMW, Mercedes-Benz 25% of class-cheap prices, is it in the luxury SUV market killer. Than the CR-V, RAV4 and more face image and not much higher than the price, it is so comfortable that the budget should not stop the owners face.

from a sales point, although the rush BMW X3, Mercedes-Benz GLK's market does not bring much help Q5 sales, but won the 2.4L under the new Honda CR-V, Toyota RAV4's share is Q5 tremendous sales growth. Surpass the sales of BMW X3, Mercedes-Benz GLK, the Q5 is almost fingertips. Following the A6L level car market in China, a big success, the Intermediate SUV market will become Audi's second-largest market in China.