Analyze the market to see beggars

Analyze the market to see beggars

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I just bought a levi's from the Mao industry out, standing in the doorway waiting for a friend. I found a professional beggar, very professional, straight to the stop in front of me. This stop, so there I am behind this shocking story, as a vivid case of market research courses. In order to be faithful to the original intent of this beggar, and I repeat from memory as much as possible his original words.
"President ... ... please do it to the point. "I'm bored moment they find a coin in his pocket and throw him converse with him.
beggars very talkative. "... ... I just Huaqiang North area begging, you know? I sweep away the eyes and see you. In Maoye buy levi's, must be willing to spend money ... ... "
" Oh? You know find many it! , "I was surprised.
"a beggar, but also with the scientific method. "He said.
I surprised a moment, with interest and asked, "What scientific method? "
" You look at me and other beggars What is the difference the first place? "I looked at him carefully, hair a mess and clothes are broken, the hand is very thin, but not dirty.
he interrupted my thoughts, said: "People of the beggars disgusted, but I believe you do not resent me, which I see them. This is what I and the other a beggar's different. "
I nod by default, do not really disgusting, or else how do I chat up with a beggar.
"I know how to swot analysis of strengths, weaknesses, opportunities and threats. For my competitors, my advantage is I do not repulsive. Opportunities and threats are external factors, is that population and Shenzhen in Shenzhen city rectification to be so. "
" I have done a precise calculation. Crowd of thousands here every day, more than the poor, the rich more. In theory, if I discuss one dollar per person per day to, then I would earn 300,000 per month. However, not everyone will give, but not so many people every day discussion. So, I have to analyze what is the target customers, which are potential customers. "Wet your whistle he continued," In the Huaqiang North area, my target is the total flow rate of 3 percent, the success probability of 70%. Accounted for 2 percent of potential customers, the success probability of 50%; the remaining 5 percent, I chose to give up, because I do not have enough time on them luck. "
" How do you define your clients? "I asked.
"First, the target customers. As you like, Mr. Young has the economic base, very generous. Another couple who also belong to my target customers, they are not to lose face in front of the opposite sex will be generous handouts. Second, I alone beautiful girl as a potential customer, because they are afraid of the struggle, so will spend the majority of disaster-free. These two groups, all of them are controlled at 20 to 30 years old. Too young, no economic base; age, too, may have been married, the financial power lies in the hands of his wife. Such persons, not the game is, wait for them to turn to find my money. "
" Then you can discuss how much money each day. "I continued.
"Monday to Friday, business was almost, 200 or so. Weekend, or even discuss the four or five. "
" So much? "
See some of my doubts, he gave me his calculations. "Just like you, I was working 8 hours a day, 11 am to 7 pm, the normal work week. I beg 1 each time about 5 seconds less to move around and search for the target time, about 1 minute begging for a second get a dollar, eight hours is 480, multiplied by the probability of success 60% [(70 % +50%) ÷ 2], are nearly 300. "
" Do not mount client filling the streets. If begging fail, I will not play dead wrapped abuse. So if you are willing give money because he already gave, so even if Tian Zhelian entangled chances of success are very small. Can not be limited time to waste in the absence of charity desire of customers, not as good as going to find the next target. "
Strong! This sounds really beggars can not be profiling, but rather is a senior director of marketing.
"you added. "I am more interested, it seems today to learn new things.
"Some people say that a beggar is the luck to eat, I am not natural. Give you an example, a woman in the world outside, a handsome boy, a beautiful girl, you choose which one to beg? "
I thought, did not know.
"You should go to the men there. Side is beautiful, he is ashamed not to. But you go to a woman there, she could pretend to be afraid you are far to escape. "
" Give you an example. That cocopark door, a young girl holding a shopping bag, just bought things finished; also a pair of young men and women, eating ice cream; third is the well-dressed young man, holding a laptop bag. I see a person as long as three seconds, I did not hesitate to go begging in front of girls. Two girls pulled out the bag of coins thrown at me and wonder why I just ask her to beg. I said that the couple, in eating, money or not convenient; that a senior white-collar men, who may not change; you just returned from shopping in the supermarket, the body certainly change. "
Makes sense! I heard the more interesting.
"So I said, knowledge is everything! "I heard a dozen words spoken president, first heard of beggars also said so.
"a scientific approach to begging. Lying on the bridge every day, how can we get the money? Walking bridge are hurrying pedestrians, who all right to go to play bridge, climb up and down the more tired. Use of knowledge to arm themselves, knowledge of a person can become very smart and intelligent person can become a learning knowledge and talent. 21 What is most needed? Is manpower. "
" One time, one person gave me 50 dollars, let me help him downstairs, shouting 'On Red, I think you', call 100 sound. I am a whole, the call out takes 5 seconds, begging me to spend a considerable time, only 5 cents from the reward, so I turned him down. "
" In Shenzhen, usually a beggar child per month to discuss a 1000 800. Good luck, probably more than 2000 points when. All Shenzhen 100 000 beggars, 10 beggars, only about a month to a million or more to discuss. I was this better than one in one.
and very stable, will not have much fundamental volatility. "
Too strong! The more I admire the beggar was.
"I always say I am a happy beggar. Other beggar said, because I asked for more money, so happy. I said to them, you just wrong. It is because I have a happy, positive attitude, so asked for more money. "
Say How wonderful!
"begging is my job to know how to appreciate the work of the fun. Rain flow scarce, other beggars are complaining or sleep. Do not be so, take heart to feel the beauty of the city. Night, his wife and children shopping after work to see night play, a family of three very fantastic, but also gave birth to the tour worthwhile. If the case counterparts, and sometimes throw a coin and watch them walk away happy thanks, as if to see his own shadow. "
" You have a wife and children? "I can not help but praise loudly, attracting passers-by eyebrows.
"my wife at home full-time wife, children in elementary school. I have a suite of mortgage, Futian District, ten stages, there is still six years to pay off. I want to make money for my son to university to study marketing, professional, and inherited his father better than I do when a beggar. "
" I am five years ago, the Chinese region of micro hard to do marketing, two years ago was promoted to marketing manager, to contribute 5 1000. Then more than 10,000 mortgage has a Samsung laptop, monthly repayment 2 1000, die to live. I think this was not never a head, resigned, sea beggars do, I want to be a high-quality beggar. "
Heard, I said excitedly:" You have no interest in take me as his disciple? "